Catherine Turnbull spent her childhood between the coast and a pastoral farm in New Zealand’s Hawkes Bay, where enjoying time outdoors came as naturally as breathing. However, as her career expanded across continents, the patterns of modern life—long hours indoors and frequent travel—began to reveal their quiet effects.
In response to this, Catherine found herself retreating to Sicily, where sun-dappled land and the Mediterranean reacquainted her with the sensibilities of her youth.
This intimate health journey led to an interest in the long-term effects of micronutrition. Catherine decided to act after learning that Vitamin D deficiency was prevalent in many societies.
She wanted to know if it was possible to improve levels through education, encouragement and support from well-developed supplementation. What had once been instinctive, became a subject of enquiry.
NOON ALL DAY was finally born.
Instead of adding to the cacophony that surrounds Vitamin D, Catherine wanted to promote deep, inward listening. NOON ALL DAY invites you to be curious; to explore how sun, rest and nourishment influence the mind and body, and to be receptive to the small adjustments that improve alignment between the two.
This light touch is reflected in our approach to design; placing equal emphasis on aesthetics and function to modestly enhance the everyday.
